labs.hellokeita.com

I went today for Adobe Back from MAX conference here in London. It’s like a mashup of what they showed at Adobe MAX LA.

Well, here is the note I took, and I’m really disapointed about Flash app in iPhone…

Flash app on iPhone:
- It’s a “static” app. Only SWFs packed in the app can be loaded. No SWFs from outside can be loaded;
- You can load images, sound, text from outside;
- No H.264, RTMPT, PixelBender…;
- No access to Mic / Camera;
- No access to Native API like Maps;
- The packed file size is at least 2.7mb because they have to bundle all the functionalities because the compiler doesn’t know what is being used or not;

Flash Embed in HTML
- You can assign a priority to swfs during embed, so in a page with 2 banners and a main swf, can assign main swf a higher priority for performance;

Flash Catalyst
- easy integration of Photoshop/Illustrator design with Flash, using Catalyst.
- good for prototyping and IAs
- skinning components easy
- you can create a Flex Project directly from Catalyst, but the Flex Project can’t be loaded in Catalyst
- you can create just a Library Project so you can change components skins easily

Flash Pro CS5
- Text Framework integrated (http://labs.adobe.com/technologies/textlayout/)
- AS3 snippets for designers, creates simple interactive code as Keyboard / Mouse interaction
- Can save FLA or a uncompressed FLA format, that is a bunch of XML’s and assets inside a folder.
- The uncompressed file format is good to change the assets without opening the FLA file

Flash Builder
- You can easily create Flash Project and select a FLA file
- Better integration with back-end stuff, WebServices / AMF (CF, PHP, Java)
- Code generator for WebService / AMF
- Network monitor, to monitor webservices and AMF
- Easily create CMS, selecting the data origin, can be set to edit or only ready the data

Flash Distribution
- Monetization, using Adobe ID, sell Flash / AIR products
- Apps supports Ads
- Frameworks to make easier integrations with social network.